5 Ways to Embrace Conscious Fashion in 2025


The start of a new year is a perfect opportunity to reflect on our habits and embrace kinder, more sustainable choices than before. Small, conscious changes can go a long way in reducing our environmental impact.

What is a conscious fashion approach?
Conscious fashion is more than a trend - it's about sustainability, quality, and making ethical decisions to create a wardrobe that lasts. At ELK, we're proud to champion these values through conscious, innovative design with an artisanal aesthetic.

Ready to take the next step in your sustainable style journey? Here are 5 actionable ways to embrace conscious fashion in 2025.




Investing in brands that align with your values is one of the most impactful steps you can take. Prioritise quality, transparency, and sustainability over fast fashion trends.

Tip: Invest in versatile, durable staples like ELKโ€™s Seter Tee and Tovi Jeans. For a statement, explore our dresses for womenโ€” considered designs with an artisanal aesthetic.





You don't need a brand-new wardrobe to refresh your style. By restyling what you already own, you can create fresh looks without buying new clothes.

Tip: Experiment with layering, accessorising, and pairing statement pieces with basics. For instance, pair a knitted dress with a bold scarf or add a touch of elegance with ELKโ€™s womenโ€™s earrings and leather handbags. The possibilities are endless when you let your creativity shine.





Caring for your garments not only extends their lifespan but also reduces the environmental impact of constant replacements.

Tip: Wash less often, use gentle detergents, and air dry whenever possible. Brands like our friends from Dirt Laundry and Koala Eco offer eco-friendly options that are kind to your clothes and the planet. Have a small tear or loose button? Mend it instead of discarding it! Check out our Care & Repair Guide for simple tutorials.





Refreshing your wardrobe doesnโ€™t have to mean buying new. Shopping secondhand or participating in clothing swaps are fantastic ways to reduce waste.

Tip: Explore ELK (RE)NEW, our takeback program for pre-loved ELK pieces. Bring items you no longer wear to one of our stores in Victoria, and weโ€™ll help extend their life. Plus, youโ€™ll receive a $10 voucher as a thank-you! Another great option is to organise a clothing swap with friends for a fun and sustainable way to mix things up.





Understanding the materials behind your clothing is key to making conscious choices. Opt for fabrics with good environmental and social credentials.

Tip: Look for materials like LENZINGโ„ข ECOVEROโ„ข and organic cotton which have a lower environmental impact than conventional options. At ELK, we provide detailed information about our materials on product swing tags, care labels, and online. Whether you are shopping for womenโ€™s jackets, jeans, or scarves, you can feel confident knowing your purchase aligns with sustainable practices.



Conscious Style Starts Here
Embracing conscious fashion doesnโ€™t mean sacrificing style or convenience. By choosing thoughtfully, exploring sustainable options and caring for your clothes, you can make a meaningful difference.ย 

At ELK, we combine modern designs with sustainable materials and ethical practices - helping you create a stylish wardrobe that reflects your values. Fromย dresses for women to womenโ€™s sandals and accessories, youโ€™ll find everything you need to build a wardrobe that reflects your values of conscious fashion.



Back to blog