ELK X EVERYDAY LINES

 Minimalist beige banner with white text highlighting artist Lauren Ericksen and her work, 'Everyday Lines'.

A woman in a white t-shirt and green paint-splattered pants working in a studio, with a blank canvas and framed artwork.

DESIGN FOR GOOD

For the launch of our Giving Program, we looked to find a local Melbourne artist who could work with us to tell an important story. Lauren Ericksen (aka Everyday Lines) has a distinctive style and was the perfect collaborator to illustrate the important work of our first Giving partner; Positive Change for Marine Life (PCFML). Debuting with four designs for adults and kids, profits from the sale of each design are donated to our charity partner PCFML.

Lauren is a person of many talents. A visual artist, illustrator, designer and muralist, Lauren uses her unique style, exploring figurative and abstract elements through the use of continuous lines. Using symbols, she playfully explores life from the everyday to the bigger conversations and topics.

For our Giving Tee, Lauren included specific graphic elements to promote the messages and important work of PCFML. Her design breakdown helps to explain the charity's Waste to Wealth Program.

Together, we will use our voice and our platforms to spread the word and share the incredible work of so many who are promoting positive change for our environment and communities. All profits from the sale of these items are donated to PCFML.

Lauren Ericksen in a white shirt with an ocean-themed design, smiling in a studio with an inspirational quote.

T-shirts with colourful designs about ocean pollution and change, with one worn by a woman in a mustard shirt and painted pants.

Handwritten text highlighting ocean, communities, and survival, emphasising marine conservation and sustainability efforts.

ELK X PCFML Waste to Wealth program supports sustainability in India & Solomon Islands, funding eco-friendly initiatives.

"I also incorporated the Indian flag into a hand with a globe. I wanted to show the hand as a symbol of everyone, but also reference this particular program and its potential global impact." - Lauren Ericksen

Illustration of overfishing impact, highlighting ocean pollution and sustainability focus by PCFML.

Lauren used a dead fish to illustrate the impact of overfishing on ocean pollution.

Banner with PCFML's mission on ocean-friendly policies, alongside three interconnected smiley faces.

Lauren drew this exchange of information into the design, with a row of connected heads to demonstrate the sharing of knowledge.

Colourful illustration of plastic waste and a trash picker with a quote about reducing ocean pollution for marine life.

Lauren's design is littered with trash and tiny microplastics, through which she portrays the enormous problem of marine pollution and debris.

Illustration of a red hand with a pink heart and blue ocean waves inside, symbolising love and protection for the ocean.

To symbolise our responsibility to the ocean, Lauren drew a hand with a wave heart at its very centre.

A brown t-shirt with white illustrations on it, placed on a mustard velvet couch with a light background.

Models wear ELK sustainable t-shirts in black, white, and tan with ocean-themed designs. 'SHOP THE COLLECTION' button in center.

Shop the range HERE.

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