ELK Renew logo with bold white text 'ELK' and '(RE)NEW' on a muted green background

TAKE-BACK PROGRAM NOW AVAILABLE

Defining another milestone in our transparency journey, the ELK (RE)NEW take-back program is our way of extending the lifespan of our products and reduce their overall environmental impact.

We are taking responsibility for our role in creating a circular economy by offering end-of-life solutions for our products to reduce textile waste.

You can now bring in any ELK clothing you no longer have use for to any ELK Retail store.

  • Vintage white and beige sewing machine with metal details, placed on a wooden base in a workspace with storage drawers.

HOW DOES THE PROGRAM WORK?

ELK (RE)NEW focuses on repair, resale, and repurposing of pre-loved ELK garments.

  • Number 1 in brown circle with text about bringing ELK clothing to retail stores for reuse, requiring items to be cleaned first.
  • Number 2 in green circle with text offering a $10 voucher per wearable item returned as part of the ELK (RE)NEW program.
  • Number 3 in green circle with text about ELK's textile recycling initiative, partnering with BlockTexx for repair or recycling.
  • Number 4 in brown circle with text about ELK (RE)NEW collection, stating wearable items will be sold at select retail stores.

*Your voucher will be valid for use within 28 days at any ELK retail store or online.

ELK X BLOCKTEXX®

ELK is the first Australian fashion brand to collaborate with BlockTexx® for end-of-life garment recycling. This partnership focuses on our preloved, end-of-life garments that cannot be reused from our RE(NEW) Program.

BlockTexx® is a leader in textile recycling, introducing innovative solutions that divert textile waste from landfill into sustainable products. Traditional textile recycling processes often handle only "mono-fibres," meaning fabrics that are 100% of a single material, such as polyester or cotton.

BlockTexx® has developed technology that extracts valuable resources from blended fabrics, significantly expanding the potential for recycling end-of-life garments in the fashion industry, where blends are common.

  • Pile of ELK fabric scraps and clothing tags, showcasing textile recycling and sustainable fashion practices.
  • Three stages of recycling: shredded fabric, ground particles, and refined pellets, showcasing sustainable fashion processes

Recycled fabrics are processed into two industry-ready products:

  • Polytexx® – Recycled-PET pellets used in textile production, injection moulding, and the construction industry for products such as polyester textiles and new plastic goods.

  • CellTexx® – A microcrystalline cellulose product used to enhance soil health in agricultural applications.
READ MORE ABOUT BLOCKTEXX®
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