Privacy Policy

ELK recognises and respects the Purchaser’s privacy and will treat any personal information as private.

The Purchaser acknowledges that it is necessary to collect personal information in order to trade with ELK. Personal information collected will be kept safe, confidential, and respected. ELK only uses personal information for the purposes which the purchaser gives it to ELK.

Personal information can include your name, contact details, delivery and billing address, email address, birthday, your interest in our products and services or events inclusive of your shopping or browsing behaviours, and any other personally identifiable information that you have provided us in any form you may have submitted to us, or in the course of any other forms of interaction between you and us.

If you provide us with personal information relating to a third-party by submitting such personal information to us, you represent to us that you have obtained the consent of the third-party to provide us with their personal information for the respective purposes, outlined in within our privacy policy.

We collect personal information from you when;

1. You register an account on our website

2. You use any of our related services, such as subscribing to our newsletter or product notifications;

3. You browse our products and services or otherwise interact with our Website and Apps;

4. You accept our cookies and other tracking technologies on your device;

5. You interact with our customer service team or other representatives, for example, via our webform, chat, emails, telephone calls, letters, or face-to-face meetings;

6. You interact with us on our Social Media, such as liking our posts, commenting on our posts, private messaging us on our Social Media;

7. You purchase a gift card for redemption

8. You participate in our promotions and giveaways, initiatives or any request for additional Personal Data such as customer surveys;

9. We consult publicly available sources of information, or receive references or referrals from marketing and business partners, Related Companies, and third parties, for example, where they referred you to us to enjoy the benefits of a joint promotion or collaboration or to redeem a voucher you purchased through them;

10. Your authorised representative submits your Personal Data to us for any purpose reasonably authorised by you, for example if such representative is purchasing our product or service to be delivered to you or as a gift;

11. Our third-party analytics and other service providers, business or commercial partners provide your Personal Data to us, which was collected and processed by them and disclosed to us pursuant to their separate privacy policies; or

12. You voluntarily submit your Personal Data to us for any reason.


We may use and disclose your Personal Data for purposes necessary to provide you with our products as services, including to:

1. Provide, maintain, protect and improve our technology, products and services, and monitor their effectiveness.

2. Register and maintain your user account and to verify your identity or age.

3. Process your order for our products or services, process or collect your payment for the order.

4. Deliver or perform the products or services you purchased, including couriers calling or messaging you to obtain your delivery instructions.

5. Facilitate you transacting via alternative payment methods (such as Paypal or Afterpay).

6. Process your returns or refunds in accordance with our Terms and Conditions.

7. Provide you with supporting services and functions related to your user account, such as saved items in cart, product and browser notifications.

8. Communicate with you in relation to your queries, requests and feedback.

9. Enhance your customer experience, such as customising product recommendations.

10. Monitor and enforce compliance with our Terms and Conditions, including dispute resolution.

11.Sending you marketing communications about our products and promotions.

12.Delivering targeted and personalized ads related to our products and services.

13. Inviting you to exclusive customer events.

14. Managing your participation in our promotions, initiatives, and Rewards program.

ELK will not sell or pass on any personal information to any third party, however, the information may need to be shared with others who may require it to complete the Purchaser’s order such as ELK’s transport and secure payment providers. This includes sharing information with the Purchaser’s nominated credit referees and third party credit reporting agencies who are all bound by privacy laws and regulations to ensure your data is protected.


We reserve the right to update our privacy policy as needed. Any changes will be communicated by posting an updated version on our website.


By subscribing to ELK's text notifications, you consent to receiving automated marketing text messages from us about our products and services. We respect your preferences, and you can opt-out at any time by texting STOP. Please note that attempting to opt-out through means other than the specified commands may not be a reasonable means of opting out.

If you have any questions or concerns, please reach out to our customer service team at or call us at +613 9478 1800.