A pioneer of independent, Australian design, ELK was established in 2004 by Marnie Goding and Adam Koniaras in Melbourne, Australia. Leading with a philosophy of conscious fashion, the business was founded on a belief in creativity, innovation and authentic design, contemporary fashion and independent, ethically made products. These values have created a brand of enduring value.
The ELK Mission
To responsibly create product with enduring value through a thoughtful, intelligent design philosophy, crafted with an artisanal aesthetic. To lead a conscious business supporting traditional trades and a circular economy that operates ethically and transparently, in safe, fair and inclusive workplaces. To minimise our environmental footprint and create a positive impact on our local and global communities.
The ELK aesthetic holds a unique place within the Australian fashion landscape. With a highly considered approach to quality and design, ELK collections resonate with a global audience through a level of product refinement, range curation and intellect that is innately their own. A skilled design team creates unique, highly identifiable sculptural accessories, hand-made leather and ready- to-wear collections defined by an artful vision translated through colour, print and form. With a focus on natural or lower impact materials the business continues to seek better alternatives for fibres, production, distribution, circular solutions and waste.
Transparency, Sustainability & Ethics
As a family owned and run business, the beneficial owners of ELK are Adam Koniaras and Marnie Goding.
Marnie and Adam x