ELK taking part in "Fashion Redressed", produced for us by BBC StoryWorks and presented by the Global Fashion Agenda.
Fashion Redressed showcases bold innovators tackling environmental challenges in global fashion through scientific solutions and awe-inspiring innovations with ELK's story emphasising radical transparency.
INSIDE THE ELK CONSCIOUS FASHION MOVEMENT
"We grapple with this question every day. However good our intentions are, we still have an impact and we will do ongoing as long as our product lives on in the world. What we can do is offer better products in comparison to what else is in the marketplace. We hold ourselves accountable by measuring our impact and then publicly sharing the results. We do not want to mislead anyone or hide behind empty words and unsubstantiated claims." Marnie Goding, Co-Founder & Brand Director
Without the lens of transparency, we don't have the vital knowledge needed to refine, progress, and innovate within our business.
ELK's annual Transparency Reports underscore our dedication to ethical and environmental principles, encompassing our internal operations, people, and culture that make ELK a unique Australian brand.
As a fashion brand, we prioritise positive change by switching to ethically produced and environmentally preferred fibres and materials. This also translates to supporting responsible forestry and clean chemistry in the production of our garments.
With a goal to use 80% ELK Environmental Preferred Fibres and Materials by 2025, our Conscious Edit showcases styles aligned with our commitment.
We continue to push forward for better products and better business for a healthier planet. Stand alongside us in fostering positive change #JointheELKConsciousFashionMovement