ELK x Peta Hore

On the left, a mustard-coloured background features white uppercase text that reads: 'THE TALE OF PETA HORE, ARTIST & VISUAL DREAMER.' On the right, a woman wearing glasses and a black sleeveless top is seen through a circular illuminated art.

Text on a beige background reads: 'This season we considered the Gift Of Giving, and all the facets of ELK that contribute to that theme.

 

Our symbols  represent our passion and commitment to ethical and sustainable practices, transformed by Peta using an innovative material called Promeg, Australia's first 100% recycled polypropylene sheet. This sheer material transformed each icon, allowing the light to illuminate and shine through the wreath. 

To support our values around sustainability, the wreaths have been created so they can be re-styled, coloured and fashioned for many years to come.

 

The left image features a large illuminated wreath made of white cut-out designs with gold outlines, mounted on a metal stand. The right image shows a woman in a green blouse and glasses using a hot glue gun to assemble decorative pieces on a work table

 

Text on a light beige background featuring a quote about working with ELK, highlighting ethical fashion, sustainable production, and the use of recycled and repurposed materials.

 

A visionary artist, visual merchandiser, prop and set builder, Peta Hore, has been refining her craft for almost 30 years, now heading up Scout and Wander as Senior Project Designer.

 

An artist wearing a green blouse and glasses works on an illuminated circular installation with intricate cut-out designs in a studio.


We visited Peta and her dog Basil in her space, to learn more about what makes her tick...

I grew up in…Donvale on an acre block backing onto a nature reserve. Lots of space for running amok with the rest of the neighbourhood kids.

My childhood in 5 words…noisy, busy, independent, uncomplicated and hopeful.

What brings me joy…watching my two children (Scout and Kit) grow into their own beautiful personalities.

How I describe my creative process…dedicated, passionate, perfectionist.

My workspace in 3 words…Basil (studio helper), hectic or calming.

 

An arrangement of cut-out shapes with gold outlines, including hearts, eyes, gift boxes, and leaves, displayed on a green cutting mat. On the right side, a list titled 'Cracking The Code' highlights values  

IN THE STUDIO I LISTEN TO…Rufus Du Sol

MY TOP 3 DINNER GUESTS… My dad, and I'm also going to cheat and choose my High School friends who have stood by me and have encouraged me for the past 30+ years.

MY FAVOURITE MOVIE TO WATCH WITH THE FAMILY…The Secret Life Of Walter Mitty.

THE BEST PIECE OF ADVICE SOMEONE HAS GIVEN ME…Trust your instincts and always believe in yourself.

If you are in Victoria, you can see Peta’s stunning installation at the ELK Stores.

A window display featuring a mannequin dressed in a multicoloured striped outfit, next to a decorative illuminated wreath with gold-outlined symbols.

 

A rectangular button with a mustard yellow background and white text that reads 'FIND AN ELK STORE.'

Gold button with white text that reads: 'FOLLOW PETA ON INSTAGRAM.

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